Name: Lewis Bennett
Areas of interest: Graphic Design/Illustration
Destination: Employment
Contact: lewis_bennett@hotmail.co.uk
HSBC D&AD - ‘Together we thrive’
For this project I had to bring to life HSBC’s brand promise ‘Together we thrive’ through an illustration or animation led airport activation. I chose to use illustration to create a series of posters that would work together to tell a story of HSBC’s five underlying pillars of human prosperity. These are: Sustainability, Trade and commerce, Education, Diversity and inclusion, Sport. I focused heavily on Diversity and inclusion with my illustrations as I think this is one of the most important values in today's society.
